WooCommerce Coupons and Promotions Guide 2025

Introduction

Coupons and promotions are key marketing tools to attract customers and boost conversions.

Coupon Types

Percentage Discount

Spend 100 get 20 percent off. Limited time 20 percent off sale.

Fixed Amount Discount

First order 50 CNY off. Spend 200 get 30 CNY off.

Free Shipping

Free shipping on orders over 99 CNY.

Setting Up Coupons

Go to Marketing – Coupons – Add Coupon. Set discount type, amount, expiry, and usage limits.

Promotion Strategies

First Order Discount

Attract new customers: 10 percent off first order.

Limited Time Offers

Create urgency: Today Special, Flash Sale, Countdown promotions.

Summary

Smart coupon and promotion strategies effectively boost conversions and AOV.